The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals overall, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

I search for deals for a living and these are the best Amazon Prime Day deals I can find, as you can still save over 90% before the event's end.

With so many options available, it’s challenging to pick, but we love the deals on the Amazon Echo Show 5 and the ever-popular Apple AirPods Pro. Don’t get bogged down by the deals that aren’t worth it; check out these Prime Day 2025 bestsellers. Last updated July 11, 2025 at 3 a.m. ET.